MISSION / BRAND PURPOSE

Alba LAZARÍ was born from a personal dream: to merge creativity, design, and timelessness through sustainable production and processes.
We offer garments and accessories printed with our own designs, exclusive and unavailable anywhere else. Each piece is unique, forming timeless lines that do not follow seasonal trends. Our goal is for them to remain in wardrobes for years.

We are meaningful to our customers because they find in Alba LAZARÍ the products they are looking for, making them feel special when they wear our pieces.
Through our designs, we demonstrate that the shift toward circularity and more sustainable consumption practices is possible. By doing things well, we improve the conditions of the people involved in the processes, as well as the environment.

For all these reasons, we work toward our goals, striving to remain part of the change that has already begun.

VISION

Without Alba LAZARÍ, the world of sustainable, designer fashion would not be the same. Alba LAZARÍ is not just a fashion brand; it reflects a distinct lifestyle.

If we can imagine it, we can create it. We are a creative and sustainable fashion brand designed for timeless, self-assured women and men who seek exclusive printed designs.
As creators, we approach each piece as if it were a small work of art. Our purpose is for our designs to move seamlessly through seasons and be worn on any occasion.

While our greatest talent is creativity, we are also characterized by innovation and dreamfulness. The passion and care we put into every detail make us a reference point within the Spanish sustainable designer fashion sector.

VALUES

Alba LAZARÍ is guided by a set of clearly defined values that shape its identity and purpose:

• Creativity – The brand is rooted in originality and artistic expression, creating unique prints and pieces conceived as small works of art.
• Designer Authorship – Each garment is carefully designed with its own identity, independent of fleeting trends, reinforcing its exclusivity and authenticity.
• Timelessness – Alba LAZARÍ fashion is not bound to seasons; its pieces are meant to endure and remain part of the wardrobe for years.
• Sustainability – We promote responsible processes, circularity, and reducing environmental impact throughout the production chain.
• Exclusivity – With original, non-replicable designs, the brand offers unique products that make wearers feel special.
• Commitment to Change – Alba LAZARÍ participates in the shift toward conscious consumption, showing that sustainable, high-quality fashion is possible.
• Attention to Detail – From design to production, the brand invests passion and care in every element, resulting in pieces that reflect quality and dedication.

How these values shape our brand identity and culture

• Authenticity – Exclusive designs that do not follow fleeting trends, creating a unique and differentiated identity.
• Creativity – Each piece is an artistic expression, designed to stand out and convey emotion.
• Sustainability – A genuine commitment to responsible processes, proving that fashion can be beautiful and conscientious.
• Exclusivity – Unique products that make customers feel special, fostering a strong emotional connection with the brand.
• Timelessness – Pieces designed to last, avoiding disposable consumption and promoting long-lasting fashion.
• Commitment – Active participation in creating a more ethical and sustainable fashion industry.
  
  

These values not only build Alba LAZARÍ’s reputation but also establish a deep connection with customers seeking fashion with meaning.

If you want, I can also integrate this Mission, Vision & Values section with the previously translated FAQ (Orders, Payments, Delivery, Returns, Collections, Care Guides) into one polished English brand document, ready for your website